From Funnels to Flywheels: How AI Is Powering a B2B Growth Revolution
For years, the go-to mental model in B2B sales and marketing has been the funnel. Prospects are poured in at the top through lead generation efforts, moved through nurturing and qualification stages, and eventually squeezed out the bottom as closed deals. It’s linear. It’s rigid. And in a world of shifting buyer expectations and tech-savvy […]